Midas You can rely on us.

Mechanics don’t exactly top any trust rankings. In fact, they probably somewhere between marketers and advertising copywriters. When Midas asked for a platform to prove they were the mechanics you can trust, we knew it needed more than a tagline. So, we created a platform built on radical honesty, tackling the trust issue head-on, with a healthy dose of frank-ness in advertising.

Midas You can rely on us.

We got frank about the questionable logic of marketing ploys.

We got frank about what we’d rather put our money into.

We got frank about our complex relationship with cars.

And we got frank about oft forgotten Tasmanians.

We got frank about how we waste our time and money online.

And about how most of us feel when we leave a mechanics.

And on the radio? Yep.
We got frank there too.

Midas You can rely on us.

We got frank about the questionable logic of marketing ploys.

We got frank about what we’d rather put our money into.

We got frank about our complex relationship with cars.

And we got frank about oft forgotten Tasmanians.

We got frank about how we waste our time and money online.

And about how most of us feel when we leave a mechanics.

And on the radio? Yep. We got frank there too.

Remedy Drinks

Road Safety Department

And on the radio? Yep.
We got frank there too.