PayPal+ PaySmarter
PayPal is one of the internet’s most iconic payment buttons, but at checkout it was increasingly being outmuscled by newer competitors. With a wave of new benefits starting with PayPal+ (their new rewards program), we launched a platform that turned the checkout moment into a choice.
You could just pay…or you could Pay smarter.
We also took the platform into radio, sending Will Ferrell inside people’s heads as the voice of their smarter thinking at checkout.